¹ 1 (026), 2005
Summary
Interview with Dmitry Agarunov, Founder and General Director of Gameland (Moscow) and Mikhail Kupriyanov, Director for Business Development at SYSCOM (Moscow)
ALL STAFF ARE KEY EMPLOYEES
Yevgeny Solonenko, Tutor at the Open Business School, MBA (Open) (St. Petersburg)
OUTSOURCING AND KNOWLEDGE MANAGEMENT
What is an “outsourcing matrix” and how can it be used when taking decisions relating to the outsourcing of personnel training and news items? You will find the answers to these questions in this article by a wellknown specialist.
T h e m e o f t h i s i s s u e:
BUSINESS, BUSINESS EDUCATION AND THE STATE: MUTUAL EXPECTATIONS
The Experts, wellknown businessmen and representatives of business schools answered the following questions:
Questions for the representatives of business organisations:
1. What should shape modern business education: a specific style of thinking, theoretical knowledge about management, or management skills and experience?
2. Is the presence of a business education programmes a competitive advantage in the recruitment of personnel?
3. Does a company’s managers’ business education affect the results of their work? In what way?
4. How would you continue the phrase: “Good quality of business education is...”?
Questions for the representatives of business schools:
1. What should shape modern business education: a specific style of thinking, theoretical knowledge about management, or management skills and experience?
2. Is the presence of a business education programmes a competitive advantage in the recruitment of personnel?
3. To what extent do the opinions of representatives of business influence the structure of the educational programmes of business schools?
4. How would you continue the phrase: “Good quality of business education is...”?
T h e E x p e r t s:
Nadezda Artamonova, PhD in Engineering Sciences, Professor at St. Petersburg University of Aerospace InstrumentMaking (St. Petersburg)
Alexander Beliavsky, PhD in Pedagogic, Professor, Master of Business Administration, Director of the NorthWest Branch of the International University (St. Petersburg)
Igor Chadin, Director of Strategic Development, United Chemical Company “Shchekinoazot” Ltd. (Tula)
Andrew Gromov, Doctor of Medicine, Professor, Commercial Manager of MTI Company (Moscow)
Tatiana Lebedeva, Director of the Centre of International Education Programmes, International Institute of Banking (St. Petersburg)
Anna Maiorova, Head of the Customer Service Department, Megapolis Company (Nizhny Novgorod)
Ludmila Murgulets, PhD in Psychology, Assistant Professor, Administrative Director, Stockholm School of Economics in Russia (St. Petersburg)
Vyacheslav Shuvaev, General Director of Trading Network “Krocha” (St. Petersburg)
Olga Stasovskay, HR Director, “Tinkoff Group” (St. Petersburg)
Oleg Tinkoff, Chairman of the Boards of Directors, “Tinkoff Group” (St. Petersburg)
Eleonora Vergiles, PhD in Economics, Professor, Director of the Master Degrees Institute, Moscow State University of Economics, Statistics and Information Science
Alla Zhavoronkova, Head of the “Begin.ru” Project (Moscow)
Maria Zhuravkova, PhD in Psychology, Associate Professor, Member of Editorial Board of “PersonnelMix” Journal (Arkhangelsk)
Elina Burganova, PhD in Sociology, Assistant EditorinChief of “PersonnelMix” Journal (St. Petersburg)
RUSSIAN BUSINESS EDUCATION: IMITATION OR ORIGINAL?
What are the world’s principal models of business education? At what stage is business education in Russia today? Towards which model does it tend? Read about the current state and the development prospects of Russian business education in our editorial survey.
Interview with Pyotr Chernyshov, General Director of “Vena” Brewery (St. Petersburg).
Interview with Valery Katkalo, PhD in Economics, Associate Professor, Dean of the School of Management, St. Petersburg State University.
Nikolay Borisov, Executive Partner of the “Leader” Personnel Selection Centre (Kazan)
“THE BEST IN THE BUSINESS”. AND IN YOURS?
Selecting “the best of the best” candidates can actually inflict harm on your company, claims this wellknown consultant, as he examines the problems involved in the management of highlyqualified staff.
Lyudmila Tsatskina, Director of Company Development at “Dialogue Management Consulting” (Moscow)
EXECUTIVE OFFICER AND HRMANAGER — SINGING FROM THE SAME HYMN SHEET?
Whose interests should the PRmanager place first — those of the owners or of the employees? How can the “golden mean” be found? The head of a wellknown firm of consultants analyses the results of a professional discussion of this problem.
A s p e c i a l s u p p l e m e n t
to the section “LABOUR MARKET AND EMPLOYEE RECRUITMENT AND SELECTION” is entitled “Formula of Success: The Interview” — ten pages on how to conduct a successful recruitment interview.
Leonid Krol, Director of the “Class” Personnel Training Centre (Moscow)
A TRAINER IS AN INTELLECTUAL ENTREPRENEUR
A trainer is capable of taking the initiative as a company’s intellectual entrpreneur, claims a wellknown trainerconsultant, who examines the role of the trainer in a modern organisation.
Georgy Patschikov, Director General, ParallelGraphics Company (Moscow)
A NEW TECHNIQUE FOR OPERATING PERSONNEL TRAINING
Erkki Asp, Professor (Turku, Finland)
COOPERATION AS A STRATEGY FOR THE DEVELOPMENT OF BUSINESS EDUCATION
Business is interested in qualified personnel, educational institutes are interested in support from business, while state and local authorities are interested in the economic prosperity of their citizens. How can a system of effective cooperation be organised between them in the sphere of education? A wellknown expert relates his own experience.
Hue Tsun Chao (Beijing, China)
PERSONNEL MANAGEMENT PRACTICE IN MODERN CHINESE ENTERPRISES
The success of Chinese companies on world markets is common knowledge. What problems of personnel management are Chinese employers currently encountering? How are they attempting to resolve these problems? You will find the answers to these questions in this article by a leading expert.
Sergey Skosarev, ViceRector for Pedagogic Affairs at the Higher Commercial School under Ministry of Economic Development and Trade of RF, PhD in Economics, Assistant Professor (Moscow)
THE ROLE OF THE PERSONNEL MANAGER IN A MODERN ORGANISATION: KNOWLEDGE AND COMPETENCES
Leader? Observer? Entrepreneur? Or “Fireman”? What roles should the personnel manager play in a modern organisation? What qualities should he possess? A wellknown consultant gives his views on this problem.
Yevgeny Mogilevkin, PhD in Psychology Sciences, Professor in the Department of Economics and Management at Vladivostok University of Economics and Service, expert in business evaluation and career planning (Vladivostok)
PERSONNEL CAREER MANAGEMENT AS CAREER SELFMANAGEMENT
Recognition of one’s own career potential is a major step towards a successful career, emphasises a wellknown consultant, who suggests a strategy for plotting the individual trajectory of a professional career.
Sergey Ishchenko, Social Psychologist, General Director of the “Institute of Man” Ltd. (Novokuznetsk)
THE PARADOXES OF BUSINESS DEVELOPMENT
Business is being reborn, moving from the exploitation of staff to the development of the individual, claims the head of a wellknown consulting organisation, examining the stages and directions of business evolution.
T h e E x p e r t:
Mikhail Smirnov, PhD in Psychology, Business Management Consultant and Partner in the “Technologies of Organisational Development” Company (St. Petersburg)
DOES COMPETITIVENESS OF A BUSINESS DEPEND ON THE MISSION OF A COMPANY OR THE IDEA CONSOLIDATING ALL COWORKERS?
Svetlana Ivanova, Senior Partner and Training Consultant at KPG Resources, “The Ivanova and Lebedeva Training Centre” (Moscow)
STANDARD BEHAVIOURAL SCENARIOS AND EFFECTIVE COMMUNICATION
There are recurring scenarios in people’s behaviour. What is concealed behind these scenarios? How to manage an employee with a certain behavioural scenario? This article by a wellknown trainer and consultant will help you to find the answers to these topical questions.
Henrik Gahmberg, Professor of the Department of Management in the Faculty of Business Studies at the University of Vaasa (Finland)
NATIONAL CULTURAL DIFFERENCES AT WORK IN CROSSCULTURAL TEAMS
This wellknown expert describes the results of a wideranging research into the activity of crosscultural working groups.
Marina Rogacheva, Researcher in the Chair of Organizational Management in the Department of Economics and Management at Columbia University (New York, USA)
THE RULES OF BEHAVIOUR FOR SUCCESSFUL NEGOTIATIONS IN AN ORGANISATION
What are the conditions for the success of internal negotiations within an organization? What stages can be identified in the negotiation process, and what are the effective strategies of the parties in each of these stages? A wellknown specialist offers her answers to these questions.
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