№ 6 (031), 2005
Summary
Theme of this Issue: "Brand Values, Company Values: Points of Intersection and Means of Co-ordination"
Round table discussion on the theme: "BRAND VALUES, COMPANY VALUES: POINTS OF INTERSECTION"
The round table discussed the following questions:
1. How is a brand created?
2. The declared and true values of a company.
3. Company values and employee values: the problem of co-ordination.
4. Sources of the viability of a brand.
The participants:
Marina Gerasimova, Head of the Quality Research Department at Comcon-SPb (St. Petersburg)
Yevgeniya Gromova, Director of Comcon-SPb (St. Petersburg)
Zoya Ivanova, Consultant at the ITMO Institute (Moscow)
Marina Medvedeva, Consultant in Advertising and PR, Vice-President of St. Petersburg Advertiser Club
Vera Minina, Editor-in-Chief of "Personal-Mix" Journal (St. Petersburg)
Valery Pekarsky, Personnel Director of the "Velikiye Lyudi" Holding Company (St. Petersburg)
Meri Tarlova, Publisher of "Personal-Mix" Journal (St. Petersburg)
Valeriya Terentieva, Head of the Personnel Department at Robert Bosch
Natalia Vasilieva, Deputy Director of "Profiline" (St. Petersburg)
Yekaterina Yermakova, Personnel Director of "Chaynaya Lozhka" (St. Petersburg)
E d i t o r i a l R e v i e w
Elina Burganova, PhD in Sociology, Lecturer in the Faculty of Sociology at St. Petersburg State University
WHAT IS KPI?
What is the essence of KPI? Why do leading companies in world business use KPI? What are the characteristics of successful and unsuccessful KPI? You can find out all about it in our editorial review.
Yekaterina Chumakova, trainer-consultant at the ARS VITAE Training Company (Moscow)
APPLYING KPI
Devising successful KPIs still does not guarantee organizations that their introduction will bring the desired result. What problems can be faced by companies in their introduction? How can these problems be averted or resolved?
O p i n i o n o f t h e E x p e r t s:
Experts answer the questions:
1. To what extent is the KPI system used in companies?
2. In what cases do organizations inexpediently devise and introduce KPI?
T h e E x p e r t s:
Valentina Ponomareva, Leading Consultant at "Stavka Consulting Bureau" (Moscow)
Viktoriya Pyatnitsa, Head of the Recruitment Department at Manpower (Moscow)
Tatiana Kovaleva, PhD in Economics, Associate Professor in the Department of General Management at the St. Petersburg International Management Institute
THE PECULIARITIES OF STIMULATING TOP MANAGERS
A system for stimulating top managers must directly co-ordinate the achievement of the proprietor's aims and the remuneration received by the managers. Author gives her point of view on the mechanism and conditions for devising such a system.
Natalia Getalo, Head of the Department of Strategic Development at the "Business-Master" Consulting and Training Centre (Moscow)
THE TOP MANAGER AS A COMPANY'S PRINCIPAL ASSET
The motivation of top managers has taken a serious turn for the worse. What possible action can the owners of businesses take in relation to their top managers? Is it necessary or possible to "reanimate" their interest, and if so, how? A well-known consultant suggests answers to these far from simple questions.
Yelena Sharafanova, PhD in Economics, Professor at the St. Petersburg Academy of Service and Economics (Institute of Tourism and Public Relations)
THE OPPORTUNITIES AND CHARACTERISTICS OF CAREER GROWTH IN A HOTEL
The attractiveness of the hotel business as a place of employment in Russia has been steadily increasing in recent times. What the special characteristics of a career in a hotel? Is there a problem of a "career plateau"? What qualities increase a hotel employee's chances of successful career growth? This well-known specialist continues her description of the special characteristics of personnel management in the hospitality business.
O p i n i o n o f t h e n E x p e r t s:
Experts answer the questions:
1. Suppose you employ in your hotel a graduate with a diploma specializing in the tourism and hotel business. He is ambitious and interested in promotion. What stages should he pass through in his professional career in order to achieve his ambitions?
2. What kinds of professional training and retraining are used in your hotel for training a reserve of staff?
3. Is career planning available in your hotel? For whom? What form does it take?
4. What, in your opinion, constitutes a successful career in the hotel business?
5. Who has the better chance of making a career in the hotel business: men or women? Why?
T h e E x p e r t s:
Lyubov Fedorenkova, Public Relations and Advertising Director at the "Polyustrovo" Hotel (St. Petersburg)
Darya Ivanova, Personnel Director of the "Helios Hotel" (St. Petersburg)
Natalia Tataleva, Manager of Helvetia Hotel & Suites (St. Petersburg)
Dmitry Vinogradov, Director of the Best Western Hotel "Neptune" (St. Petersburg).
Pavel Belenko, Senior Partner in the IMIKOR Consulting Group (Moscow)
HEADHUNTING IN RUSSIA WITHOUT FAIRYTALES AND FRIGHTS
What specialists are being headhunted in Russia today? How can the effectiveness of the co-operation between customer and headhunter be enhanced? Author shares his experience and reflections.
Andrew Walker, President of the International Executive Search Federation (IESF) (London, Great Britain)
RUSSIA AS A PROSPECTIVE MARKET FOR EXECUTIVE SEARCH
The President of one of the largest international networks of independent consultants in the executive search field considers that the experience of Russian specialists can be transplanted into international soil. Why? You will find the answer in this article.
Tatiana Onufrieva, General Director of the "Business Sphere" Personnel Agency (Rostov-on-Don)
THE UNSEEN DANGERS IN REGIONAL PERSONNEL RECRUITMENT AND SELECTION
What are the advantages of staff recruitment and selection via chains of regional employment agencies? The head of a well-known recruitment company answers this question.
Tatiana Klyachko, PhD in Economics, Assistant Professor, Director of the Education Policy Centre at Moscow State University's — Higher School of Economics (Moscow)
METHODS OF PERSONNEL RECRUITMENT: RESULTS OF RESEARCH
What methods of seeking new staff do Russian companies currently prefer? What are the main demands they make of candidates? Specialists from one of Russia's leading business education institutes describe the results of large-scale research into the activeness of employers on the labour market.
Natalia Zhuravleva, Dean of the Faculty of Management at the Nizhny Novgorod branch of the State University-High School of Economics
Anfisa Gorodnova, Senior Lecturer at the Nizhny Novgorod branch of the State University — High School of Economics
ADAPTATION OF THE HIGHER SCHOOLS IN RUSSIA TO GLOBAL CHANGE
What demands are now made of higher educational establishments in the world of Total Quality Management? These well-known specialists share their reflections on the subject.
Tatiana Schmid-Worle, independent consultant (Germany)
Anna Tsareva, PhD in Economics, Lecturer in the Faculty of Sociology at St. Petersburg State University, Journalist
TECHNOLOGY PLUS CREATIVITY: A NEW LOOK AT AN EFFECTIVE SELECTION INTERVIEW
Conclusion
These well-known consultants continue their study of the possibilities of using artistic methods when conducting selection interviews.
Galina Shirokova, PhD in Economics, Associate Professor in the Department of Strategic Management at St. Petersburg State University
THE REENGINEERING OF BUSINESS PROCESSES: THE EXPERIENCE OF ONE PROJECT
Conclusion
Your company is carrying out a reengineering of business processes. What is its algorithm? This well-known specialist describes a specific example of a successful reengineering.
Oleg Afanasiev, Senior Lawyer at the Salans company (Moscow)
Marina Ryzhkova, Barrister at the Salans company (Moscow)
OBSERVATION OF LABOUR LAWS IN THE PRACTICE OF DISMISSING THE STAFF OF RUSSIAN COMPANIES
What are the main reasons for the conflicts that arise when staff are dismissed? These well-known lawyers give a qualified consultation on questions of labour law.
Alexey Iskortsev, Trainer-Consultant at the "Galaktika" Business School (Moscow)
TIME AS A COMPETITIVE ADVANTAGE
Time spent on the manufacture and delivery of a product to a client is, in modern conditions, one of the most important sources of an organisation's competitive advantages. How can this source of success be used? A well-known trainer-consultant provides his answer to this topical question.
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