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№ 4-5 (029-030), 2005


Summary


O p i n i o n   o f   a   M e m b e r   o f   t h e   E d i t o r i a l   B o a r d
BUSINESS AND BUSINESS EDUCATION: DEMANDS AND DEBTS
Valentin Galenko, Doctor of Economics, Professor, Prorector of St. Petersburg State University of Economics and Finance, Director of the Higher School of Economics

HOW QUALITY IS BORN
In an interview with «Personnel-Mix», Boris Krupkin, Co-owner and General Director of the «Chaynaya Lozhka» cafe chain, and Alexander Bratsev, its quality director (St. Petersburg) share their experience in this business

ISO 9000 STANDARDS FOR RECRUITMENT AGENCIES
The experts, Valeria Dvortseva, General Director of «VIZAVI Consulting» (Moscow) and Valery Polyakov, President of the «Metropolis» Staff Association (Moscow) share their opinions on the problems and future prospects of ISO standards in the field of recruitment.

Tatiana Kovaleva, PhD in Economics, Associate Professor in the Department of General Management at the St. Petersburg International Management Institute
INCENTIVES FOR TOP MANAGERS
How can the interests of a company's owners and its top managers be ­reconciled when devising a system of incentives? You will find the answer in this article by a well-known consultant.

Sergey Rasskazov, PhD in Mathematics, Associate Professor, Supervisor of the «Corporate Governance» Sub-Programme at the «Sociology» Staff Training Centre (St. Petersburg)
CORPORATE MANAGEMENT AS A SYSTEM OF EXERCISING POWER: THE MECHANISMS OF REALISATION
This expert in the field of corporate governance shares his observations on the methods used by companies to resolve the agency problem.

T h e m e   o f   t h i s   i s s i e
«EVEN A SMALL STONE CAN UPSET A CART» (THE QUALITY OF HUMAN RESOURCES: SPECIFICS OF THE FIELD)
F r o m   t h e   E d i t o r i a l   B o a r d
Vera Minina, Editor-in-Chief
INTRODUCTORY ARTICLE

E d i t o r i a l   R e v i e w
Elina Burganova, PhD in Sociology, Lecturer in the Faculty of Sociology at St. Petersburg State University
TRAINING AND STAFF INSTRUCTION IN THE HOTEL BUSINESS
The questions discussed in this editorial review are: What determines the quality of hotel service? What is staff training at hotels aimed at? What are the requirements for HR management in the hotel business?

Yelena Sharafanova, PhD in Economics, Associate Professor at the St. Petersburg Academy of Service and Economics (Institute of Tourism and International Relations)
THE EDUCATION OF PERSONNEL FOR THE HOTEL BUSINESS: THE MAIN REQUIREMENTS AND BASIC MODELS OF HIGHER EDUCATION IN RUSSIA
This article discusses the key problems of the schooling of hotel managers in Russian higher education establishments.

Yelena Demidova, Regional Sales Manager, Rocco Forte Hotels (Moscow)
MODERN FORMS AND TECHNIQUES OF PERSONNEL TRAINING IN THE HOTEL BUSINESS
A specialist in the hotel business and current trainer describes the principal forms of training in the hotel business.

Rumia Tumarova, Training Manager at the GRAND HOTEL EUROPE, Orient-Express Hotels, Trains and Cruises St. Petersburg, answers the questions of the «Personnel-Mix» editorial board
THE «GRAND HOTEL EUROPE»: TRAINING FROM THE FIRST DAYS

Yevgenia Gromova, General Director, and Marina Gerasimova, Head of the Quality Research Department, «KOMKON-SPb» (St. Petersburg)
MUSCOVITES AND ST. PETERSBURGERS: DIFFERENCES IN LIFESTYLE AND CONSUMPTION
In this article the results of marketing research define the differences in the socio-psychological portraits, lifestyles and consumer orientation of the residents of Russia's two megapolises.

Olga Vorobieva, Deputy Head of Marketing at the «CAREER UNION Personnel Agency» (Yekaterinburg)
SALARIES IN THE CAPITAL AND IN THE REGIONS
A specialist in the recruitment field shares her expert opinion on the demand in the labour market for managers and specialists, and gives comparative salary rates for these jobs in Yekaterinburg, Moscow and St. Petersburg.

Tatiana Schmid-Worle, Independent Consultant, Lecturer (Zurich, Switzerland)
Anna Tsareva, PhD in Economics, ­Lecturer in the Faculty of Sociology at St. Petersburg State University, Journalist
TECHNOLOGY PLUS CREATIVITY: A NEW LOOK AT AN EFFECTIVE RECRUITMENT INTERVIEW
What abilities and skills are necessary to ensure that a recruitment interview does not lead to the defeat of one of the negotiating parties? The devisers of an unconventional training program share their experience in studying the art of acting effectively in an uncertain situation.

Elmira Krylatykh, Academician at the Russian Academy of Agricultural Sciences, Professor, Deputy Head of the Department of Macro and Micro­economics at the Russian-German Higher School of Management of the Russian Government's Academy of National Economy; Head of the Agrarian Markets Centre at the All-Russian Institute of Agrarian Problems and Information Science (Moscow)
THE ABILITY, NEED AND READINESS OF RUSSIAN ENTREPRENEURS AND MANAGERS FOR BUSINESS EDUCATION
This article presents the results of sociological research into the motivation of small and medium businesses to study at MBA programs conducted at the Russian Government's Academy of National Economy.

Natalia Shablykina, Commercial Director of «Barabu Coffee» (St. Petersburg)
I THINK SO...
In this article you will learn the opinion of a graduate of the Presidential program concerning the advantages and problems of receiving a business education within the framework of this program, and also how it differs from MBA programs.

Galina Shirokova, PhD in Economics, Associate Professor in the Department of Strategic Management at the Faculty of Management at St. Petersburg State University
STAGES IN THE RE-ENGINEERING OF BUSINESS PROCESSES (BY THE EXAMPLE OF THE «RASTRO» COMPANY)
The re-engineering of business proces­ses enables a company to reveal inner reserves of successful development. How can business processes be re-­engineered? A well-known consultant in this field shares her experience.

Mariya Margulis, Executive Manager, ANCOR Company (St. Petersburg)
HR-OUTSOURCING: IT IS NOT ONLY FASHIONABLE, IT IS EFFECTIVE
A manager of a well-known recruitment agency shares her reflections on HR-outsourcing.

Dmitry Simkin, Vertebrologist (Specialist in Treating Diseases of the Spine), Author of Training Programmes on Ergonomics in the Office and in Industry, Partner in the Institute of Industrial Safety and Measures for the Protection of Labour (St. Petersburg)
WHY DOES MANAGER NEED ERGONOMICS
How do ergonomic factors influence the efficiency of a company's personnel? What is it necessary to know about the ergonomics of each employee? A specialist in the field of labour safety replies to questions.

Yuna Skoblikova, Director of the Green Street Company (Moscow)
MANAGEMENT BY OBJECTIVES IN JAPANESE COMPANIES
This article is about the advantages of management by objectives, which is actively used in Japanese companies.

Galina Sartan, PhD in Psychology, Director of the «Catharsis» Centre of Business Technology (Moscow)
THE PSYCHOLOGICAL CLIMATE IN A ORGANIZATION: DIAGNOSIS, FORMING, CHANGE
What provides a manager knowledge of the «unwritten» rules in a organization? How does the behavior of managers influence the character of employees' relations? How can the psychological climate be changed? The answers to these and other questions are given by a well-known specialist in the field of psychological training.

Roman Solotowitski, Trainer, Consultant, Director of the Moreno Institute (Moscow — Heidelberg, Germany)
ORGANIZATIONAL THEATRE
This well-known consultant demonstrates, using a concrete example, the possibilities of using the methods and techniques of theatrical spontaneity to solve complex problems in a company's human resource management.

Maxim Saprin, Mathematician, Management Consultant, Trainer, Development Director at the Institute of Practical ­Psychology of Personality (Moscow)
CHARACTER AND BUSINESS
This article provides practical advice to managers on what they need to know about themselves in order to organize the effective work of their employees.

Olga Matyash, President of the Russian Communicative Association, Lecturer in Communication at Ivy Tech State College (Russia — Indianapolis, USA)
THE «DISTANCE OF POWER» AND INTRA-ORGANIZATIONAL COMMUNICATION
This article by a well-known expert in the field of social communications shows how national cultural peculiarities influence the character of relationships in an organization, and what communication problems arise in Russian companies where there is a high index of distance of power.

Sergey Kotyrev, Director of «YUMI Studio» (St. Petersburg)
CONCERNING THE USE OF A CORPORATE BASE OF KNOWLEDGE
How can the knowledge accumulated by a company be structured and retained? How can it be made accessible to the staff? Read all about it in this article.

 

Как легко было бы управлять миром, если бы он не состоял из людей!

Фридрих Зибург

Еженедельная рассылка новостей деловой жизни от журнала «Персонал-Микс».

 

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