№ 5 (024), 2004
Summary
Tatiana Lobanova, PhD in Psychology, Partner in the "Top-Management Consult" Group of Companies, Assistant Professor in the Faculty of Management at the State University's Higher School of Economics (Moscow), Member of the Editorial Board of "Personnel-Mix"
BUSINESS DEVELOPMENT STRATEGIES IN A GLOBALISED WORLD
A strategy is, above all, an attempt by a company to increase its value and attractiveness to investors, maintains a leading organisational consultant, who analyses the typical mistakes made by Russian companies in the development and realisation of a business strategy. Rostislav Tikhonov, Doctor of Economics, Professor at the Higher School of Commerce (Moscow)
THE RUSSIAN HOSPITALITY INDUSTRY IN THE LIGHT OF MODERN PRINCIPLES OF QUALITY MANAGEMENT
The hospitality industry is one of the most promising aspects in the development of the Russian economy. What defines service quality in the hotel business? What are the specifics of all-embracing quality management in the hospitality industry? A well-known specialist offers his view on these questions. T h e m e o f t h i s I s s u e:
THE EMPLOYER BRAND: THE BATTLE FOR TALENT BEGINS... Lyubov Kulichenko, Consultant, "ECOPSI Consulting" (Moscow)
THE IMAGE OF A COMPANY IN THE EYES OF ITS EMPLOYEES, OR WHAT INFLUENCES JOB SATISFACTION
What are the factors that influence the creation of the image of an organisation as an employer with potential employees? How does a positive internal image influence the behaviour of its current personnel? A specialist from a well-known firm of consultants analyses the results of large-scale research into the image of organisations in the labour market. Yuliya Myslina, Manager of the Strategic Planning Department of "Division" Advertising Agency (St. Petersburg)
THE IMAGE OF AN EMPLOYER IN THE LABOUR MARKET: THE PREFERENCES OF POTENTIAL EMPLOYEES
For the successful positioning of a company in the labour market it is essential to know the preferences of its target audience. A well-known specialist describes the results of recent research into the preferences and attitudes towards employers of final-year students at higher educational establishments in St. Petersburg. Q u e s t i o n s f o r t h e E x p e r t s:
1. How is a company's image among potential employees created?
2. How do you use the Internet in creating your company's image?
3. Why does a company need a brand? T h e E x p e r t s:
Yelena Davydova, Head of the Personnel Department of "INTERSPORT Russia" Company (Moscow)
Olga Konygina, Development Manager, MEGAPOLIS Personnel Selection Company (Nizhniy Novgorod)
Olga Suvorova, General Director of "Suvorova and Partners" Company (Moscow)
Alexey Mironov, Head of Marketing and Business Development, Coleman Services (Moscow)
STAFF LEASING IN RUSSIA: PAST, PRESENT AND FUTURE
How widely is staff leasing used in Russia today? What are its potential advantages for employers and employees? A representative of a well-known firm of consultants analyses the problems of staff leasing and the prospects for its development. Tamara Achba, Marketing Co-ordinator, Kelly Services CIS, North-West Region (St. Petersburg)
CAREER DEVELOPMENT: A STUDY OF 2003
What is a job: a career, a means of earning money, or something else? What are the main reasons for people choosing a job? How loyal are employees to their organisations? A representative of a well-known recruitment agency gives the results of major research into the attitudes of employees to their jobs and their companies. Alexey Churkin, Chairman of AKPP, Director of "Personnel Service" Recruitment Agency (St. Petersburg)
RECRUITMENT AGENCIES IN ST. PETERSBURG IN 2003
The chairman of the regional branch of Russia's largest association of recruitment agencies gives the results of the latest research of the main players in the recruitment market in the North-West Region. Anna Bugrimenko, Trainer at the "Mainstream" Training Company (Moscow)
Denis Lunev, General Director of "Mainstream" (Moscow)
TO BE ABLE TO OR TO KNOW?
Which is the more effective method of staff training: a training course or a training seminar? What criteria should be used when selecting a training provider? Representatives of a leading training company offer answers to these topical questions. Galina Baranova, HR Director of the "Komus-Upakovka" Factory (Moscow)
Vera Kobzeva, PhD in Sociology and Business Trainer (Moscow)
"YOU PLANTED IT — NOW LOOK AFTER IT!"
THE BENEFIT OF POST-TRAINING WORK
For the staff of an organisation to possess the necessary knowledge and expertise and to be able to use them in the company's interests, it is not sufficient simply to send them on a training course, maintain these well-known specialists. It is necessary to introduce a whole system of working with staff in training, known as accompaniment. Yevgeny Solonenko, Tutor at the Open Business School, MBA (Open) (St. Petersburg)
DISTANCE LEARNING FOR MANAGERS — THE DIFFICULTIES OF TRANSMITTING KNOWLEDGE
The majority of managers are ideal candidates for distance business training, maintains the writer, who examines the possibilities and limitations of its use in aiming to improve the qualifications of the managers of Russian companies. Edgar Linchevsky, PhD in Medical Science, Assistant Professor at the "Voyenmekh" Baltic State Technical University (St. Petersburg)
MOTIVATION AND STIMULATION — "TWO BIG DIFFERENCES"
Why do stimuli not always lead to an improvement in staff productivity and quality of work? According to this well-known specialist, it is because managers sometimes do not understand the difference between the motivation and stimulation of employees. Vera Minina, Doctor of Sociology, Editor-in-Chief, Personnel-Mix Journal (St. Petersburg)
OOKING FOR AN EFFECTIVE HRM SYSTEM
Opinion of the editors. Svetlana Ivanova, HR Director of Johnson&Johnson Medical (Moscow)
THE POSSIBILITIES OF CORRECTION OF MOTIVATING POTENTIAL
Can an employees map of motivators be corrected? Yes, says a well-known Personnel Director, based on her own experience. Anton Kushner, Managing Director of "IngoNord" (Helsinki, Finland)
FINNISH EMPLOYMENT LEGISLATION FROM THE POINT OF VIEW OF THE RUSSIAN EMPLOYER. SOMETHING SURPRISING CLOSE AT HAND
What characterises Finnish employment legislation? Whose interests does it protect above all — those of the employer or the employee? A leading manager analyses the legal problems that may be encountered by Russian businessmen in Finland. Rachel Shackleton, General Director (St. Petersburg), Olga Vinogradova, Administrator of "Concept" (St. Petersburg)
THE CONCEPT OF SELF-ASSERTION OR ASSERTIVENESS
Answers to the questions published in the previous issue. Sergey Mordovin, PhD in Economics, Rector of the St. Petersburg International Institute of Management, Vice-President of the Russian Association of Business Education, Chairman of the Board of Accreditation of CEEMAN (Central and East European Management Development Association), Member of the Editorial Board of "Personnel-Mix"
"BUT YOU, MY FRIENDS, WHATEVER SEATS YOU TAKE..."
Under the heading "Conundrums for Practical People", this well-known expert examines an incident from practice (case study). Interview with Oleg Nikulin, Director of the "Andreyevsky" Trading House and the "Pressmash" Group of Companies (Chelyabinsk)
THE THREE KEY ELEMENTS IN MODERN MANAGEMENT: PROFESSIONALISM, LEADERSHIP, PARTNERSHIP Natalia Paponova, Human Resources Director at "Aleko" and Personnel Manager of the "Astoria" Hotel Complex (St. Petersburg)
HOW A PROPRIETARY STYLE HELPS IN THE SELECTION OF PERSONNEL FOR A COMPANY
A defined proprietary style helps in the selection of the necessary staff and in their successful integration into the company, claims this well-known specialist, who analyses the elements of a proprietary style and their influence on the behaviour of current and potential employees. Rolf Karlsson, Kristian Yunnelius, Doctor of Economics, Board Member, Scandinavian Institute of Administrative Research (Finland)
CLINICAL RESEARCH — THE SIAR METHOD
Conclusion.
These well-known specialists continue their examination of the specifics of clinical research into organisations.
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