№ 4 (023), 2004
Summary
Andrey Serov, consultant psychologist, adviser to the "Quartet" Company (St. Petersburg)
DAD, LET ME DRIVE The transfer of the authority for running a company from the owners to hired managers is a normal stage in business development. What problems are Russian entrepreneurs and managers currently facing in this regard? Why are we seeing the appearance of companies with dual subordination? What effect can this have on their functioning? A well-known consultant gives his answers to these topical questions.Erkki Asp, Professor (Turku, Finland)
CO-OPERATION AS A SOURCE OF POWER The most valuable asset of an organisation today is the knowledge possessed by its staff and their ability to use it in practice. This well-known specialist examines the essence and significance of intellectual capital and capital of competence for the success of a business.T h e m e o f t h i s I s s u e: "Corporate Programmes — a Tribute to Fashion or an Effective Means of Stimulating Staff?" Round-Table Discussion
Q u e s t i o n s f o r D i s c u s s i o n:
1. Corporate programmes — a way of retaining one's most valuable staff or a means of improving the efficiency of personnel?
2. What is valued more highly by the staff of your company: growth of direct payments (salaries) or broadening the range of services provided?
P a r t i c i p a n t s:
Tatiana Klemina, PhD in Economics, Associate Professor of the Faculty of Management at St. Petersburg State University, Deputy Chief Editor of "Personnel-Mix".
Yelena Kuzmina, Manager of the Marketing and Development Section of "Nicko Travel Services, St. Petersburg".
Natalia Loik, Personnel Director of "Regal" (St. Petersburg).
Yuliya Merkurieva, PhD in Sociology, Manager of the Training Centre of the Higher Economic School at St. Petersburg University of Economics and Finance.
Vera Minina, Doctor of Sociology, Professor of the Faculty of Sociology at St. Petersburg State University, Editor-in-Chief of "Personnel-Mix".
Svetlana Pukhova, Head of Recruitment and Professional Growth in the Personnel Department of "Vodokanal" State Unitary Enterprise (St. Petersburg).
Yekaterina Serebrenikova, Human Resource Director of "Motorola" (St. Petersburg).
Anastasia Chanko, Training Consultant, Senior Lecturer of the Faculty of Management at St. Petersburg State University.
Arkady Yushin, Director of the Personnel Management Department of "LenSpetsSMU" (St. Petersburg) Q u e s t i o n s f o r t h e E x p e r t s:
1. What corporate programmes are in effect in your company? What are their aims?
2. What is more important to the staff of your company: a rise in direct remuneration or the broadening of the range of services provided? Why?
3. How is the effectiveness of corporate programmes normally evaluated?
4. Is there a fashion for corporate events, and on what is it dependent?
T h e E x p e r t s:
Galina Shirinova, Personnel Manager of "Kelly Services North-West" (St. Petersburg).
Boris Fedorov, Director of "The Open Business School" (St. Petersburg).
Andrew Zubkov, Director of "Nicko Travel Services, St. Petersburg" (St. Petersburg). Marina Minko, Personnel Director of "Lenta" (St. Petersburg).
THE PROBLEMS OF THE INTERACTION OF KEY AGENTS IN THE LABOUR MARKET The personnel manager of a large retail chain reflects on the problems of the interaction on the labour market of recruitment agencies, employers and potential employees. Svetlana Ivanova, HR Director of Johnson&Johnson Medical (Moscow)
DETERMINATION OF INDIVIDUAL MOTIVATORS DURING AN INTERVIEW
Conclusion. The Personnel manager of a well-known company continues her description of methods of identification of candidate motivation during job interviews. Valery Polyakov, PhD in Economics, Vice-President of the Association of Personnel Recruitment Consultants, President of the "Metropolis" Personnel Association (Moscow)
THE LABOUR MARKET — WHO IS IN SHORT SUPPLY AND WHO IS IN SURPLUS? How is today's labour market developing today as a whole? What is happening in the regional markets? Which employees are currently most in demand in various regions of the country? You can find the answers to these questions in a review carried out by a well-known recruitment specialist. Hans Zvaga, Esa Yauhola, lecturers at Kemi-Tornio Polytechnic University (Finland)
THE HELPDESK AS AN ENTREPRENEURIAL LEARNING ENVIRONMENT Why are many of the study programmes for teaching entrepreneurship disappointing to the participants? On what principles should instruction in business be organised? What is "an environment for teaching entrepreneurship"? Well-known specialists answer these topical questions. Lyubov Danilenko, Head of the Marketing Directorate at the Herzen Russian State Pedagogical University (St. Petersburg)
THE HIGHER EDUCATION ESTABLISHMENT IN SEARCH OF AGREEMENT: THE LABOUR MARKET AND THE EDUCATIONAL SERVICES MARKET This well-known specialist examines possible ways of increasing the effectiveness of co-operation between educational establishments and employers in the professional training of employees. Pavel Gusev, Manager of the e-Learning Department of "FORS-Centre of Development" (Moscow)
MODERN MANAGEMENT TRAINING SYSTEMS IN WESTERN AND RUSSIAN COMPANIES Remote training of personnel has already proved its high effectiveness in Western countries. What is holding back its use by Russian companies? What are the drawbacks for a company of completely moving away from traditional forms and methods of staff training? A well-known specialist shares his views. Mikhail Gordeyev, Deputy Director of Technology at "Euromanagement" (Moscow)
Maxim Sobolev, Development Director at "Mobile Marketing Agency" (Moscow)
Marina Moskovchuk, Consultant at "Euromanagement" (Moscow)
INCOMPETENCE IN COMPETENCES An essential attribute of a successful company today is a programme for evaluating the competences of its employees. Is this a "fashion" or a necessity connected with the specifics of modern business? These well-known experts give their evaluation of the virtues and problems of using competences in management practice. Oleg Ivanov, Deputy Head of the Personnel Policy Department at "Sibneft" (Moscow)
MODERN FORMS OF STAFF APPRAISAL Competences can be an effective tool in staff appraisal, enabling managers to obtain objective information on the quality of personnel and the level of their professional and business training. A representative of one of Russia's major oil companies shares his opinions on the subject. Yelena Popova, Galina Tokareva, Personnel Managers at "Aleko" (St. Petersburg)
PERFORMANCE APPRAISAL: A COMPUTER EVALUATES YOUR KNOWLEDGE The principal question to be answered when preparing a performance appraisal is: what are its aims? It is the aims and tasks of a performance appraisal that determine the criteria and methods of staff appraisal. These employees of a major trading company describe their successful experience in conducting performance appraisal. Veronika Koppek, Manager of the Department of Personnel Recruitment and Selection at the "Here and Now" Consulting Group (Minsk, Belarus)
"MERCENARIES" AND "EMPLOYEES" Which type of worker predominates in your organisation: "mercenaries", who simply fulfil their duties and are not interested in anything else, or "employees", who feel a personal responsibility for the company's success? What types of worker can be identified? How can they be exposed during the recruitment process and how can they be motivated? A well-known expert shares his reflections on this subject. Rachel Shackleton, Olga Vinogradova, General Director and Administrator of "Concept" (St. Petersburg)
THE CONCEPT OF SELF-ASSERTION OR ASSERTIVENESS Can we maintain our position in a difficult conversation, while fully respecting the opinion and rights of our interlocutor? Yes, claim these well-known consultants, who describe the phenomenon of assertive behaviour. PARTNERSHIP — AS A BASE OF CONTEMPORARY MANAGEMENT
Interview with Roman Samsonov, president of All-Russian Coordinating board of Associations of Participants of The Programme on Training Managers and Executives for the Enterprises of National Economy of the Russian Federation (Moscow) Galina Gatina, Dean of the Faculty of Economics and Management at the Inter-Branch Centre for Staff Retraining (Perm)
Stanislav Kordon, Associate Professor in the Department of Marketing at the Inter-Branch Centre for Staff Retraining (Perm)
A WORKSHOP FOR THE DIAGNOSIS AND DEVELOPMENT OF AN ORGANISATIONAL CULTURE FOR TOP MANAGERS The successful development or restructuring of a business is impossible if not assisted by an organisational culture. These well-known experts describe their methods of diagnosing this culture, enabling us to perceive it as a single entity, without losing sight of its individual aspects and manifestations. Natalia Mikhalkovskaya, Doctor of Philosophy, Head of the Department of Management in the Baikal Institute of Business and International Management at Irkutsk State University
TYPES OF CORPORATE CULTURE AND INTRACULTURAL "VIRUSES" One of the most serious problems facing an organisation undergoing rapid growth is the erosion of a corporate culture by new employees, which can both assist or counteract the success of the business. How can this incipient threat be identified? A well-known researcher shares her recommendations. Rolf Karlsson, Christian Yunnelius, Doctor of Economics, Board Member, Scandinavian Institute of Administrative Research (Finland)
CLINICAL RESEARCH — THE SIAR METHOD These well-known specialists describe the essence and characteristics of one of the most interesting and effective methods of organisational diagnostics — a method of research by means of an operation, at whose apex stands an active subject.
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