№ 3 (022), 2004
Summary
Olga Tretyak, Doctor of Economics, Professor in the Economic Faculty of Moscow State University
THE PHENOMENON OF "NEW" ECONOMICS: INNOVATIVE FORMS OF ORGANISATION
Conclusion "Marketing is dead — long live the marketing of partnership relations!"
The well-known academic continues her analysis of the global changes in the structures, boundaries and processes of business that we are witnessing today. Esa Jauhola, Lecturer in Accountancy and Finance and Co-ordinator of International Studies at Kemi-Tornio Polytechnic, Leader of the Business Sector of the Barents Specialists Project (Norway—Sweden—Russia—Finland)
THE REALISATION AND QUANTIFICATION OF STRATEGIES Performance management can be an important factor in strategy realisation for Russian business organisations. That is the opinion of this well-known scholar, based on an analysis of the results of her researching of a number of companies in the North-West Region. Oleg Cheremnykh, Director, Lions Consulting (Moscow)
HOW TO SURVIVE AND SUCCEED IN THE 21ST CENTURY: AN AIDE-MEMOIRE FOR STRATEGIC BUSINESS MANAGEMENT A leading organisational consultant sets out his formula for the effective strategic transaction of business. Maria Kostyeva, Project Manager, "BLM-Consort" Consulting Group (Moscow)
THE BABEL OF RECRUITERS: A SURVEY OF TERMINOLOGY It is no secret that employers and recruitment agencies are not always satisfied with the results of their cooperation. Could it be that they are sometimes speaking different languages? A representative of Russia's largest recruitment association reveals the mysteries of recruiters' professional jargon. Irina Myagkova, Training Consultant with the "BEST-Training" Company, m.a. NLP (Moscow)
METAPSYCHICAL PROGRAMMES IN THE SELECTION AND APPRAISAL OF PERSONNEL When conducting a selection interview, it is essential to take note not only of what the candidate says, but also how he says it, maintains a leading training consultant, examining the possibility of using elements of psycho-linguistics with the object of a more effective selection of personnel. Svetlana Ivanova, HR Director of Johnson & Johnson Medical (Moscow)
THE DETERMINATION OF INDIVIDUAL MOTIVATORS IN THE COURSE OF INTERVIEWS Motivation is one of the most important and difficult to change factors, which must be borne in mind when selecting personnel. Can a candidate's motivators be revealed during the interview? The Personnel Director of a leading company suggests specially designed questions to achieve this aim. Irina Rozina, Associate Professor in the Department of Information Technology at the Institute of Management, Business and Law in Rostov-na-Donu, and Vice-President of the Russian Communication Association
DISTANCE LEARNING AND OPEN STUDIES: PROBLEMS OF ORGANISATION AND METHODS
Conclusion Distance learning programmes are gradually becoming an integral element in the life of modern society. What are the most effective ways of forwarding study materials? How can a pedagogical interaction between teacher and student be set up? This well-known expert reveals the results of cross-culture research into the problems of distance learning. Alexander Sokolov, Lecturer in PR, Coordinator of the St. Petersburg Consultants and Trainers Club
THIRTY DRAWBACKS IN THE WORK OF A BUSINESS TRAINER
Conclusion Emotional burnout is an almost unavoidable affliction for an effective trainer, claims the author, as he continues his analysis of the professional adversities encountered by business trainers. Darya Storozheva, "Express Personnel" Recruitment Company (Moscow)
A TRICKY CHOICE: SALARY OR SOCIAL BENEFITS? The value of the standard employees' benefits package has recently reduced. How can benefits become an effective instrument in retaining and stimulating personnel? A representative of a leading recruitment agency offers her answers to this question. Alexey Rybkin, PhD in Medicine, Director of Regional Development for EKOPSI Consulting, Diploma in Management from the British Open University (Moscow)
HOW NOT TO BECOME A "STAFF PRODUCTION-LINE" FOR YOUR COMPETITORS It is time to forget the notion that managers of qualified staff can be retained by means of a high salary or regular bonuses. That is the opinion of this representative of a leading firm of consultants, who examines the principal approaches to working with high-potential employees. T H E M E O F T H E I S S U E:
"COMPANY MANAGEMENT — WHEN ARE LEADERS NEEDED?" Q u e s t i o n s t o t h e e x p e r t s:
1. Are leaders needed in your business? If so, what is their role in the company? If not, why not?
2. N.Tichy maintained that leaders are necessary at every level, including workers, to guarantee a company's success. Does your company's experience support this thesis? Is there a specific Russian formula for a company's success? T h e e x p e r t s:
Polina Guseva, Executive Director of "Hedgevy Fund Holdings" (St. Petersburg)
Vladimir Polutin, Director of the Motorola Company's Computer Programming Centre in St. Petersburg
Vladimir Pribytkin, PhD in Economics, Chairman of the Board of Directors of "St. Petersburg Social Commercial Bank"
Vyacheslav Safronov, General Director, "Radio Maximum" (St. Petersburg) Alla Chirikova, Doctor of Sociology, Leading Researcher at the Russian Academy of Sciences' Institute of Sociology (Moscow)
52 TOP RUSSIAN MANAGERS: "WHAT KIND OF LEADER AM I?" What forms of authority do managers of Russian companies prefer?
What qualities, in their opinion, should an effective leader have?
A leading expert comments on the results of an opinion poll of successful Russian business leaders. Sergey Filonovich, Professor, Dean of the Higher School of Management, State University-Higher School of Economics (Moscow)
THE CLASSIFICATION OF THEORIES AND THE PROBLEM AREA OF LEADERSHIP There are currently several dozen theories that attempt to explain the phenomenon of leadership? How can one find one's way around them? A well-known scholar and head of one of Russia's leading business schools presents his classification of theories and conceptions of leadership. Mikhail Klarin, Doctor of Pedagogical Sciences, Leading Expert of the Russian Institute of Directors, Leading Researcher at the Russian Academy of Education, Partner in the TORR Group (Moscow)
THE DEVELOPMENT OF LEADERSHIP IN THE CONTEXT OF AN ORGANISATION'S DEVELOPMENT Leadership is a characteristic of the work of a management team, states this well-known organisational consultant, considering leadership above all as an instrument of managed changes in a company. Marina Tarasenko, General Director of the "Mobile" Training Consultancy Company (St. Petersburg)
FROM TRAINING TO BUSINESS SUPPORT Business training is old news in terms of the relationships between organisations and consultants and trainers. This is the opinion of this well-known organisational consultant, who analyses the essence and problems of business support. Vladislav Dominyak, Associate Professor at St. Petersburg State Polytechnic University
MEASUREMENT OF LOYALTY: A WORKING MODEL
Conclusion An employee's loyalty of to an organisation undergoes various stages in its development, maintains a leading specialist, who analyses the results of an investigation into staff loyalty in Russian companies. Yury Blagov, PhD in Economics, Head of the Department of International Management in the Management Faculty of St. Petersburg State University, Member of the European Business Ethics Association (EBEN)
THE SOCIAL RESPONSIBILITY OF BUSINESS AND STRATEGIC MANAGEMENT At the present time, social responsibility is more frequently seen not as a subject of political speculation, but as an important element in the effective strategic management of a company. A well-known specialist analyses the interrelationship between social responsibility and effective business management. Marina Rogacheva, researcher in the Faculty of Organisational Management, Department of Economics and Management at Columbia University (New York, USA)
THE HUMAN FACTOR IN CORPORATE CULTURE What is corporate culture and how does it differ from organisational culture? What parameters help us to describe the corporate culture of an organisation? A leading expert gives her answers to these topical questions.
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